How Samsung makes the introduction of new devices more playful at in-store events.
Challenge
Samsung launches multiple devices each year. The many new features of these devices need to be introduced to a wide audience. A key part of this challenge is ensuring that potential customers and influencers actually hold the device in their hands and start interacting with it.
Solution
With Refybe, we created several hyper casual games with fitting themes, such as retro or space (galaxy). These games are optimized for gameplay on Samsung devices. They include a high-score leaderboard that refreshes daily, encouraging participants on location to play the game more often using the device. The games also create an opportunity for store employees to start conversations with participants about the device.
Results
The results across all games have been above average, leading Samsung to include a hyper casual game element in nearly every activation. This way we are offering a playful way to connect with the target audience.
Turning play into profit
Leading brands are integrating our games into their ongoing marketing strategies. From lead generation to increased sales, the results speak for themselves.