Stop exporting CSVs. Start connecting: How Refybe sends your marketing game data straight to your CRM

You run a gamification campaign. Players engage, forms get filled, leads come in. Good numbers. Then someone on the team opens a spreadsheet, exports a CSV, and starts the whole tedious process of cleaning, mapping, and importing contacts into your CRM. By the time those leads are actually in a nurture sequence, three days have passed. Sometimes more.

This is not a workflow problem. It is a strategic problem. Because the moment someone plays your game and shares their data, they are at peak interest. That is the exact moment your CRM should know about them. Not Tuesday morning after someone gets around to the export.

Refybe's CRM add-ons solve this. When a participant completes a campaign and submits their details, the data goes directly into your CRM in real time. No exports. No manual imports. No waiting.

What actually gets sent

This is worth being specific about, because the data that comes out of a Refybe campaign is richer than what you get from a standard lead form.

A participant who plays a quiz does not just leave behind an email address. They leave behind answers. Preferences. Choices that reflect intent. A participant who plays a scratch card and wins a specific prize tells you something about what motivated them. Someone who scored in the top bracket of a penalty shootout is a different kind of lead than someone who played once and bounced.

All of this travels to your CRM. Standard contact fields like name, email, phone and date of birth, but also custom campaign fields, quiz responses, prize outcomes, voucher codes, opt-in statuses, and UTM source data. The contact that lands in your CRM is not a flat record. It is a profile with context, ready to be segmented and acted on immediately.

Klaviyo

Klaviyo is the go-to platform for e-commerce marketing teams, and the Refybe integration is built with that use case squarely in mind. If you are running a gamification campaign to grow your subscriber list, promote a product launch, or re-engage lapsed customers, Klaviyo is where the results belong.

To activate the add-on, you need your Klaviyo Private API Key. You can find this in your Klaviyo account under Settings and then API Keys. Once you paste it into the Refybe add-on settings, you select which Klaviyo list new contacts should be added to. From that point on, every new participant who opts in is pushed to that list instantly, along with whatever custom properties you have mapped in your campaign.

The practical value here is immediate. You can set up a Klaviyo flow that triggers the moment someone joins the list from a Refybe source, send a personalised welcome based on what prize they won or what game they played, and keep that momentum going while they still remember the experience. For seasonal campaigns like holiday scratch cards or summer competitions, this kind of speed is the difference between a conversion and a missed opportunity.

HubSpot

HubSpot users tend to be marketers who think in terms of full funnel, from first touch to closed deal. The Refybe integration fits naturally into that mindset because it does not just create a contact, it creates a contact with campaign context that your sales and marketing teams can actually use.

Setup requires connecting your HubSpot account via OAuth, so there is no API key to look up or copy. You click the connect button in the Refybe add-on settings, log into HubSpot if prompted, and authorise the connection. From there, you map your Refybe campaign fields to HubSpot contact properties. If you have custom properties in HubSpot for things like prize type or quiz score, you can map directly to those.

Where HubSpot shines in this context is lead scoring and sales handoff. If your gamification campaign is part of a demand generation strategy, you can use the data coming in from Refybe to populate the contact properties that drive your lead scoring model. A prospect who played a product quiz and answered that they are evaluating solutions right now is a very different contact from someone who entered a giveaway. HubSpot can treat them differently. Refybe makes sure the right information is there to make that call.

Mailchimp

Mailchimp remains one of the most widely used email platforms, especially among mid-sized brands, retail teams, and agencies managing campaigns for multiple clients. It is familiar, reliable, and most marketing teams already have it configured exactly the way they want it.

The Refybe Mailchimp integration connects using your Mailchimp API Key, which you can find under Profile and then Extras and then API Keys in your Mailchimp account. You paste the key into the add-on settings, then select the Audience you want participants to be added to. You can also assign a tag at the add-on level, so every contact coming in from a specific Refybe campaign is automatically tagged in Mailchimp for easy filtering later.

This tagging feature is particularly useful for agencies running campaigns across multiple clients or for brands running several concurrent campaigns. You do not need to create separate audiences for every campaign. You can use one audience and rely on tags to keep your segments clean. When someone opts in through your Christmas game, they get the Christmas campaign tag. When someone comes in through your spring promotion, they get that tag. Your lists stay organised without any manual work.

Salesforce

Salesforce is the CRM of choice for organisations where marketing and sales are tightly integrated and where data quality and auditability matter as much as speed. The Refybe integration reflects that. It is the most structured of the five add-ons, and for good reason.

To connect Salesforce, you will need your Salesforce instance URL, a connected app client ID and client secret, and the login credentials of a Salesforce user with the appropriate API permissions. This is a slightly more involved setup than the other integrations, but it is a one-time configuration and it is done at the account level in Refybe, not at the campaign level. Once connected, your campaigns can push contacts directly into Salesforce as Leads or Contacts, depending on how your organisation has structured its data model.

The reason to use the Salesforce integration is control. Enterprise marketing teams often have strict rules about how contacts enter the CRM, what fields are required, and how records are deduplicated. The Refybe add-on respects those rules by letting you map fields precisely and configure how new records are handled when a matching contact already exists. For B2B marketers using gamification as part of an account-based strategy, or for consumer brands with large existing CRM databases, this level of control is not optional. It is essential.

ActiveCampaign

ActiveCampaign sits in a sweet spot between email marketing and full CRM functionality. It is popular with brands that want sophisticated automation without the complexity or cost of an enterprise platform. Its strength is in the depth of automation it allows, and that is exactly why it pairs well with Refybe.

The integration uses your ActiveCampaign API URL and API Key, both of which are available under Settings and then Developer in your ActiveCampaign account. Once connected, you choose which list new contacts should be added to and whether they should trigger any specific automation on entry. You can also map custom fields from your Refybe campaign to custom fields in ActiveCampaign, which means the behavioural data from your game arrives in a format your automations can act on immediately.

ActiveCampaign users tend to build complex conditional automations, and the data from Refybe feeds those automations well. If someone played your quiz and selected a particular answer, that answer can arrive in ActiveCampaign as a contact field value, which can then branch your automation in a completely different direction. That is personalisation at a level that static lead forms simply cannot support.

One platform, five integrations, zero data left behind

The reason Refybe supports all five of these platforms is not to cover every possible market. It is because the brands and agencies who use Refybe for serious marketing campaigns already have a CRM they rely on, and they should not have to change it.

Each integration stores its credentials securely and encrypted on the server side. Your API keys never appear in frontend code or in the campaign embed. The data transfer happens server side, which means it works regardless of what browser the player is using, whether they have an ad blocker installed, or what device they are on.

For agencies managing Refybe across multiple client accounts, each campaign can connect to a completely different CRM. One client on Klaviyo, another on HubSpot, a third on Mailchimp. Each with its own field mapping and list configuration. The platform handles all of it without the agency needing to maintain separate tools or manual processes for each client.

The data you collect through play is the data people gave willingly

There is a truth about gamification leads that rarely gets discussed in CRM strategy conversations. The person who filled in your game form did so because they wanted to. They were not served an interstitial ad and clicked through out of frustration. They were not gated behind content they needed for work. They played a game, they enjoyed it, and they submitted their details as part of an exchange they chose.

That consent shows up in your CRM data. Not just as a checked opt-in box, but in the quality of the contacts themselves. Open rates on follow-up emails from gamification campaigns consistently outperform cold acquisition sources. Unsubscribe rates are lower. The leads are warmer because the entry point was warmer.

But that warmth has a very short shelf life. If it takes a week for those contacts to get into your CRM and into a flow, the warmth is gone. The real-time sync that Refybe's CRM add-ons provide is not a technical feature. It is the thing that makes the lead worth collecting in the first place.

Getting started takes about five minutes

Every CRM add-on in Refybe follows the same basic pattern. You activate the add-on from your account settings, you enter the credentials for your CRM platform, you map your campaign fields to the properties in your CRM, and you choose your destination list or pipeline. That is it. You can test the connection with a sample submission before your campaign goes live, and from that point the data flows automatically with no further action required.

There is no developer involvement needed. No webhooks to configure manually. No third-party automation tool sitting in the middle. Just a direct connection between your Refybe campaign and the CRM your team already works in every day.

Manifesto statement:
Play generates the signal. Your CRM amplifies it. Refybe makes sure nothing gets lost between the two.

Gamification has grown up.
Your CRM strategy should too.