HubSpot

Add marketing games to your HubSpot CMS website in minutes.

Adding interactive marketing games to your HubSpot CMS website

HubSpot CMS is designed for marketers — but it is still primarily built around HubSpot's own ecosystem of forms, CTAs, and landing pages. Adding interactive experiences that live outside that ecosystem, like gamification, typically requires a developer to work in the Design Manager or build a custom module. For marketing teams already inside HubSpot, this creates an unexpected barrier to launching creative campaigns.

Refybe + HubSpot CMS

Refybe integrates with HubSpot CMS through a single embed script — no custom module build required. Place the script via a custom HTML module on your page, or add it globally through the Design Manager. Your marketing game runs alongside your existing HubSpot forms and workflows without any conflicts.

You can display a game on your HubSpot CMS site as:

Auto Popup

Le jeu s'ouvre automatiquement lorsqu'un visiteur arrive sur la page.

Campagnes promotionnelles Inscriptions newsletter Offres de réduction

Jeu Inline

Le jeu est chargé directement au sein du contenu de votre page.

Landing pages Articles de blog Pages de campagne

Popup via un bouton

Le jeu s'ouvre lorsqu'un visiteur clique sur un bouton.

Call-to-actions Pages produits Boutons d'action

Exit Intent Game

Le jeu apparaît lorsqu'un visiteur s'apprête à quitter la page.

Offres de dernière chance Codes promo Réduire le taux de rebond

Vivez-le vous-même

Lancez vos jeux en tant qu’expérience autonome via un overlay sur votre site web, ou créez un site de campagne complet avec formulaires et plusieurs pages.

embed overlay
Popup autonome
embed full campaign
Campagne complète

How do you add Refybe to HubSpot CMS?

Adding Refybe to your HubSpot CMS site usually takes less than 5 minutes.

1

Create a game in Refybe

1
Log in to Refybe
2
Create a new marketing game
3
Configure your game design, pages and form
4
Publish the game

After publishing, you will receive an embed script to place on your HubSpot CMS site.

2

Add the Script to HubSpot CMS

  1. 1 Open the page or landing page in the HubSpot page editor
  2. 2 Add a new module and search for "Custom HTML"
  3. 3 Paste the Refybe script into the HTML field
  4. 4 Save and publish the page

Best for targeting the game to a specific page or campaign without affecting the rest of your site.

  1. 1 Go to Marketing → Files and Templates → Design Tools
  2. 2 Open your active theme or template
  3. 3 Locate the base template file (e.g. base.html or layout.html)
  4. 4 Paste the Refybe script just before the </body> tag
  5. 5 Publish the template

Use this for sitewide games such as exit intent or auto popup campaigns across all pages.

  1. 1 Go to HubSpot Settings → Tracking & Analytics → Tracking Code
  2. 2 Scroll to "Add additional code snippets"
  3. 3 Paste the Refybe script in the "Footer HTML" field
  4. 4 Save the settings

The simplest sitewide option — no Design Manager or template access required.

HubSpot

Why HubSpot CMS teams use Refybe

Refybe is built for marketing teams who want to add gamification to their HubSpot CMS site without stepping outside their workflow or waiting on a developer.

No custom HubSpot module build required
Works with any HubSpot CMS theme
Runs alongside existing HubSpot forms & workflows
Quick to implement
Fully customizable games
Built-in lead capture & email sign-up forms

Prêt à connecter des marketing games à votre site HubSpot ?

Rejoignez le nombre croissant d'organisations qui utilisent Refybe pour accroître l'engagement et atteindre leurs objectifs avec les marketing games.

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