Turn every retail touchpoint into a game customers keep coming back to play
Refybe is the gamified marketing platform built for retail brands. Launch branded marketing games for your app, website or in-store screens in minutes and watch customers return week after week.
Inizia gratuitamenteHow it works
From campaign brief to live marketing game in under 10 minutes
No developers. No custom builds. Pick a marketing game, brand it to your retail identity and go live the same day.
Pick a marketing game
Choose from 46 pre-built interactive formats including quizzes, catch games, spin-to-wins, shooters and more. Or use AI to generate a fully custom game that fits your seasonal campaign in seconds.
Brand it to your retail identity
Apply your logo, brand colors and campaign copy in the visual editor. Each marketing game is fully white-labeled and seamlessly matches your brand, whether it lives in your app, on your website or on an in-store screen.
Configure customer data capture
Add the fields you need: name, email, phone, loyalty number, opt-ins. GDPR-compliant consent management and encrypted data handling are built in by default, ready to deploy across the EU.
Connect your CRM or loyalty platform
Link HubSpot, Klaviyo, Mailchimp or other platforms with a single API key. Every customer interaction flows in automatically, tagged by campaign, channel and source.
Embed in your app, website or in-store
Embed directly in your retail app, share as a standalone link in email campaigns and social posts, or display on in-store screens and interactive kiosks. Works on all devices.
Track retention and conversion
Monitor plays, completions, lead volume and repeat visits per campaign in the real-time dashboard. Export data or surface AI-generated insights for your marketing reports.
Why retail brands choose Refybe
Your customers are tuning out. Marketing games bring them back.
Standard retail campaigns convert under 2% of visitors. Marketing games change the equation entirely. Turning passive browsers into repeat participants who willingly share their data and come back for more.
Retention and conversion you can measure
Every marketing game comes with a real-time analytics dashboard. Track plays, completions, repeat visits and lead volume, ready to report on customer lifetime value and campaign ROI.
Fully branded to your retail identity
Your customers see your brand at every touchpoint. No Refybe branding visible anywhere. Run marketing games that feel like a native part of your app, website or in-store experience.
Live in hours, not development cycles
No dev sprints. No agency briefs. Configure a branded marketing game in the visual editor and have it live in your app or on your website the same day.
GDPR compliant across all EU retail campaigns
Built-in consent management, encrypted data storage and a full audit trail. Safe to deploy across all EU markets with no additional compliance overhead for your team.
Retention comparison, standard retail email vs. gamified marketing game
CRM Integrations
Customer data goes straight into your marketing stack
Connect any marketing game to your existing CRM or loyalty platform. No manual exports, no copy-paste. Every interaction lands tagged, consented and ready to act on.
Trasforma i partecipanti ai giochi in contatti HubSpot e attiva workflow automatizzati istantaneamente.
L'integrazione di Refybe con HubSpot crea automaticamente contatti dai partecipanti alla campagna e invia dati dettagliati sul coinvolgimento alle proprietà di HubSpot, consentendo ai team di marketing di segmentare, valutare e nutrire i lead immediatamente.
Invia lead di gamification istantaneamente in Salesforce e mantieni la tua pipeline di vendita aggiornata in tempo reale.
L'integrazione di Refybe con Salesforce invia automaticamente i partecipanti di quiz, giochi e promozioni in Salesforce come Lead o Contatti, completi di dati della campagna che aiutano i team di vendita a capire come ogni potenziale cliente ha interagito.
Acquisisce i partecipanti alla campagna direttamente in Mailchimp e mantiene il tuo pubblico email organizzato automaticamente.
L'integrazione di Refybe con Mailchimp aggiunge nuovi partecipanti al tuo pubblico Mailchimp in tempo reale e applica tag della campagna che facilitano la segmentazione e il marketing di follow-up.
Fai crescere le tue liste di iscritti Klaviyo tramite la gamification e acquisisci ricchi dati sulle campagne automaticamente.
Refybe invia i partecipanti di giochi, quiz e promozioni direttamente alle liste di Klaviyo insieme ai dati della campagna che possono alimentare flussi email personalizzati e segmentazione avanzata.
Attiva automazioni potenti utilizzando i dati di gamification di Refybe.
L'integrazione con ActiveCampaign invia automaticamente i partecipanti alla campagna alle tue liste di contatti, insieme ai dati comportamentali che possono guidare l'automazione del marketing avanzata.
Case Study
How KPN turned their retail app into a loyalty engine customers open every week
With nearly 1.6 million customers, KPN is the leading telecom retailer in the Netherlands. Their core challenge was getting customers to return to the KPN app regularly, not just when something went wrong, but as a habit built around value and reward.
Working with Refybe, KPN built a series of branded marketing games tied to their ongoing campaigns. Because new games are prepared ahead of each campaign launch, every activation is optimised for conversion before it goes live. The result is a loyalty loop that runs without push notifications or newsletters.
"The marketing games have far exceeded our initial expectations. With an 80% completion rate and measurable re-engagement, we now have a retention mechanic that works without relying on interruption marketing."
— Digital Marketing Team, KPN
Trasforma il gioco in profitto
La maggior parte delle campagne di marketing converte meno del 2% dei visitatori. Ciò significa che il 98% lascia senza agire. I marchi leader stanno integrando i nostri giochi marketing nelle loro strategie di marketing per aumentare i tassi di conversione fino al 63%!
Ready to make your retail brand the one customers keep coming back to?
Join retail brands across Europe using Refybe to build loyalty through marketing games. White-labeled, GDPR-ready and live in minutes.