Refybe Podcast

Welcome to the Deep Dive

Fenna: Welcome to the Deep Dive. Today, we're looking at something really interesting. It's the world of hyper-casual games, but specifically how businesses are using them in, well, some pretty unexpected ways.

Benjamin: Right. Our main source here is Refybe. They focus on creating branded versions of these games.

The Mission

Fenna: Exactly. And our mission really is to figure out how these super simple games can actually boost engagement, get more leads and, you know, build loyalty for all sorts of businesses.

Benjamin: Yeah. It starts with the appeal of the games themselves, doesn't it? You know, the ones Dead Simple pick up and play for like two minutes.

Fenna: Oh, yeah. Totally addictive sometimes.

Benjamin: That's it. Instant fun. No complicated rules, no huge time commitment, just quick satisfaction, like matching things or swiping.

Fenna: That easy entry point, that's what makes them sticky, I guess.

What Refybe Offers

Benjamin: Definitely. And that's what Refybe taps into. They basically give businesses a way to easily create and slap their brand on these games.

Fenna: And it works across different devices, too, right? Phones, tablets.

Benjamin: Laptops, yeah. And the cool part is how they structure the whole thing. It's customizable.

Fenna: Like, you can have a landing page first, then the game kicks in.

Benjamin: Exactly. Or a form afterwards to capture leads. Or just the game on its own. It's like a complete little journey you can design.

User Journey

Fenna: It sounds incredibly smooth for the user. You see a fun little game, maybe on social media.

Benjamin: You click, play for a bit, maybe win something, or just enjoy it.

Fenna: And then, boom, there's a simple form if you want more info or a discount. Low friction.

Benjamin: That combo enjoyment plus low effort seems really powerful.

Real Results

Fenna: Powerful is definitely the word. I mean, Refybe talks about some pretty startling results.

Benjamin: Oh, yeah. Like what?

Fenna: Well, they claim things like a 65% visitor-to-lead conversion rate. 65%. Wow.

Benjamin: OK. That's significant.

Fenna: And 300% more clicks on social media posts and ads that feature these games, plus an average engagement time of 150 seconds.

Benjamin: OK. That engagement time is huge. Two and a half minutes. In today's world, holding someone's attention like that interactive. That's a real win. It really is.

Beyond Games

Fenna: Yeah.

Benjamin: And it seems they offer more than just, you know, the game itself.

Fenna: Right. They've built out a whole platform around it. Things like participant management.

Benjamin: Which is important with GDPR and all that.

Fenna: Exactly. They give tips for compliance, let you export leads easily to your CRM system, your customer relationship management tool.

Benjamin: So it plugs into existing workflows.

Fenna: Yeah. And they support other campaign types too. It's not just games. Think cashback offers, code checks, email campaigns, sweepstakes, even quizzes.

Benjamin: Huh. So it's quite versatile then. It's about giving people different ways to interact with the brand.

Engagement and Costs

Fenna: Precisely. Not everyone responds to a blog post or a standard ad. This offers something different, more playful.

Benjamin: It makes sense. Yeah. And how does the money side work? Is it expensive?

Fenna: Actually, it seems pretty straightforward. They use a pay per participant model.

Benjamin: OK. So you pay based on how many people actually engage.

Fenna: Seems like it. And they give you 100 free credits when you sign up so you can try it out without a big commitment.

Benjamin: That's smart. Lowers the risk for businesses wanting to just test the waters.

AI Integration

Fenna: Definitely appealing.

Benjamin: And you mentioned AI earlier. Is it just buzzwords or?

Fenna: It seems refreshingly practical, actually. They're not just throwing AI around. They use it for things like helping fill in text fields automatically, checking receipts if you're running a promotion that needs proof of purchase, or even generating images for the campaigns.

Benjamin: So real time savers, things that actually help build and run the campaign, not just AI for AI's sake.

Fenna: Exactly. Practical stuff.

Who Can Benefit

Benjamin: Good.

Fenna: And the range of businesses using this is pretty wide, which I think shows how flexible it is.

Benjamin: Like who?

Fenna: Well, agencies using it to create cool campaigns for their clients, marketing teams obviously for lead gen, sales teams too.

Benjamin: Makes sense.

Fenna: Retailers maybe driving foot traffic or online sales, even recruiters finding more engaging ways to connect with candidates.

Benjamin: Huh. Recruitment. Yeah. That's an interesting one.

Fenna: Yeah. It seems like almost any business that wants to boost engagement could potentially find a way to use this.

Final Thoughts

Benjamin: It does raise a question, though, thinking about implementing this. What are some potential pitfalls? Could it backfire if not done well or seem too trivial?

Fenna: That's a good point. Maybe the branding needs to be right or the game choice relevant, not just any random game.

Benjamin: Right. And maybe ensuring the follow up after the game feels natural, not jarring.

Fenna: True.

Fenna: So to kind of wrap up what we've seen from Refybe, it looks like these hyper-casual games, if you brand them strategically and implement them thoughtfully, they can be a genuinely powerful tool, driving real business results across loads of different sectors.

Benjamin: It certainly makes you think. How many other simple, maybe overlooked concepts are out there? Things that could grab attention and get results if we just, you know, apply them in a smart way.

Fenna: Definitely food for thought.