Turn every campaign into a marketing game your customers come back hungry for more
Refybe is the gamified marketing platform built for food and beverage brands. Launch branded marketing games for your app, loyalty program or seasonal campaign in minutes and keep customers ordering week after week.
Get started for freeHow it works
From campaign brief to live marketing game in under 10 minutes
No developers. No custom builds. Pick a marketing game, brand it to your identity and launch the same day.
Pick a marketing game
Choose from 46 pre-built interactive formats including wheel of fortune, scratch cards, quizzes, catch games and more. Or use AI to generate a fully custom marketing game tailored to your seasonal campaign in seconds.
Brand it to your campaign identity
Apply your logo, brand colors and campaign copy in the visual editor. Every marketing game is fully white-labeled and feels like a native part of your app or campaign page — no Refybe branding visible anywhere.
Configure your reward and data capture
Set up instant win mechanics, voucher codes or prize draws alongside your data capture fields. GDPR-compliant consent management and encrypted data handling are built in by default.
Connect your CRM or loyalty platform
Link HubSpot, Klaviyo, Mailchimp or other platforms with a single API key. Every customer interaction flows in automatically, tagged by campaign, channel and source.
Embed in your app, website or social
Embed directly in your food delivery app or loyalty program, share as a standalone link in email campaigns, or push to social posts and paid ads. Works on all devices, optimised for fast mobile play.
Track retention and repeat order impact
Monitor plays, completions, reward claims and repeat visits per campaign in the real-time dashboard. Export data or surface AI-generated insights for your marketing and commercial reports.
Why food and beverage brands choose Refybe
Your customers have endless choices. Marketing games make yours the habit.
Standard food and beverage campaigns convert under 2% of visitors. Marketing games flip the dynamic entirely — turning passive audiences into active participants who willingly share their data, claim rewards and come back to order again.
Retention and revenue you can measure
Every marketing game comes with a real-time analytics dashboard. Track plays, completions, reward claims and repeat order impact — ready to report on campaign ROI and customer lifetime value.
Fully branded to your food or beverage identity
Your customers see your brand at every step. No Refybe branding anywhere. Run marketing games that feel like a native feature of your app, loyalty program or seasonal promotion.
Live in hours, not production cycles
No dev sprints. No agency lead times. Configure a branded marketing game in the visual editor and have it live in your app or campaign page the same day the brief lands.
GDPR compliant across all EU campaigns
Built-in consent management, encrypted data storage and a full audit trail. Safe to deploy across all EU markets with no additional compliance overhead — whether you run national or international campaigns.
Engagement comparison — standard F&B promotion vs. gamified marketing game
CRM Integrations
Every customer interaction flows straight into your marketing stack
Connect any marketing game to your existing CRM or loyalty platform. No manual exports, no copy-paste — every interaction lands tagged, consented and ready to act on.
Turn game participants into HubSpot contacts and trigger automated workflows instantly.
The Refybe HubSpot integration automatically creates contacts from campaign participants and sends detailed engagement data to HubSpot properties, allowing marketing teams to segment, score and nurture leads immediately.
Send gamification leads instantly into Salesforce and keep your sales pipeline up to date in real time.
The Refybe Salesforce integration automatically sends participants from quizzes, games and promotions into Salesforce as Leads or Contacts, complete with campaign data that helps sales teams understand how each prospect engaged.
Capture campaign participants directly in Mailchimp and keep your email audiences organised automatically.
The Refybe Mailchimp integration adds new participants to your Mailchimp audience in real time and applies campaign tags that make segmentation and follow-up marketing easy.
Grow your Klaviyo subscriber lists through gamification and capture rich campaign data automatically.
Refybe sends participants from games, quizzes and promotions directly into Klaviyo lists along with campaign data that can power personalised email flows and advanced segmentation.
Trigger powerful automations using gamification data from Refybe.
The ActiveCampaign integration automatically sends campaign participants to your contact lists along with behavioural data that can drive advanced marketing automation.
Case Study
How New York Pizza made marketing games a structural part of their marketing mix
New York Pizza is the largest pizza delivery chain in the Netherlands with over 250 locations. Every year they run multiple marketing campaigns, each with its own commercial objective. The challenge: find a format that consistently drives app retention and sales across every campaign, for a Gen-Z audience that demands instant gratification.
Working with Refybe, New York Pizza built a series of branded luck games focused on fast gameplay and instant reward. Formats like wheel of fortune and scratch card play-and-win mechanics let customers win instantly and created a habit loop that brought players back across every new campaign.
"The games performed above expectations and we now use marketing games structurally in our marketing mix. They give us an accessible and cost-effective way to connect with our target audience every campaign cycle."
— Marketing Team, New York Pizza
Turning play into profit
Most marketing campaigns convert less than 2% of their visitors. Meaning 98% leave without action. Leading brands are integrating our marketing games into their ongoing marketing strategies to boost conversion rates up to 63%!
Ready to make your food or beverage brand the one customers keep coming back for?
Join food and beverage brands across Europe using Refybe to drive loyalty and repeat orders through marketing games. White-labeled, GDPR-ready and live in minutes.