Gamification and Hyper Casual Games Saas for Marketing Campaigns

Adding gamification and hyper casual games to marketing campaigns is no longer something done just to use up the remaining marketing budget. Most major brands have added gamification to their annual marketing plans and media mix to capitalize on the success of games in loyalty, lead conversion, and brand awareness.

Most games for large brands are created by digital development agencies that link the game concept to a campaign. This often results in a custom game that perfectly matches the campaign’s look and feel. However, such a game is usually temporary and therefore relatively expensive. As a result, many brands unfortunately limit the use of games, even though they often generate significant attention and conversion.

Fortunately, there are also several gamification SaaS tools that lower the cost barrier. You can take out a license, ranging from €99 to €2,000 per month, which allows you to create games yourself. The “creation” is usually limited to adding your own branding and adjusting game properties. The power of a SaaS gamification tool lies mainly in speed, the number of available games, and the ability to connect with your CRM or loyalty program.

In this article, we’ll discuss the 5 most well-known gamification tools (Brame, Flarie, Playable, Scratcher, and Refybe), along with their pros and cons. Which tool should you use for which purpose, and how large is their offering?

Brame

No-code gamification for e-commerce & email funnels

Where Brame excels

Brame positions itself as a no-code gamification marketing platform with a drag-and-drop builder, a large library of templates, and formats specifically for e-commerce and marketing campaigns. The platform allows marketers to quickly set up interactive campaigns without development work. The most used formats: wheel of fortune, quizzes, scratch cards, and collection games.

Why choose Brame?

• Speed and ease of use: If your marketing team has little time and capacity but needs to launch campaigns quickly (like pop-ups on product pages or email games), a no-code builder is a huge advantage.
• E-commerce focused: Templates and conversion hooks are often built with shopping cart discounts, coupon generation, and uplift metrics in mind.
• Omnichannel deployment: Campaigns can be launched via links, iframes, or embeds across multiple channels, useful for both webshops and social posts.

Recommendation: Choose Brame when you want to quickly roll out conversion-oriented campaigns without technical dependency, especially in an e-commerce environment where coupons and discounts directly influence revenue.

Flarie

Premium branded games for engagement and retention

What is Flarie?

Flarie is a platform that allows marketing teams to easily build branded games to boost audience engagement, retention, and loyalty. The Flarie Studio offers a drag-and-drop interface with more than 160+ games across categories (arcade, puzzle, sports, and chance games), customizable with branding, challenges, leaderboards, and reward mechanics.

Why Flarie is worth it

• Playful yet conversion-focused: Flarie targets marketing and CRM teams, with proven formats for engagement and conversion (email CTR up to 6× higher, app time increased by 350%).
• Wide format range: Choose from 160+ games, filterable by audience, all with quick branding and gameplay options.
• User-friendly: Intuitive no-code interface; games can go live in just a few days without development tools.
• Lead generation and rewards: Games can integrate lead forms, discounts, raffles, and other rewards; data syncs automatically to CRM/ESP with full GDPR compliance.

When to choose Flarie? Choose Flarie if you want a very large selection of games and need a quick, user-friendly, no-code alternative with globally scalable campaign formats for email, web, social, or in-app use.

Playable

Playable marketing and scalable brand experiences

Where Playable excels

Playable positions itself explicitly as “the gamification platform for marketers”: a flexible platform to build and scale playable brand experiences across the customer journey. They claim global clients and technology that easily fits into marketing flows. Playable focuses on playable ads, email integration, and interactive formats that easily integrate into campaigns.

Why choose Playable?

• Playable ads & cross-channel focus: If you want to experiment with playable ads in social/display or interactive email elements, Playable is a strong candidate.
• Scalability: Ideal for marketers running many campaigns with the need for uniform, reusable game components.
• Brand consistency: Whitelabeling and branding options ensure consistent gameplay across touchpoints.

Recommendation: Choose Playable if you want to implement playable ads and omnichannel play experiences, especially when scalability and marketing workflow integration are priorities.

Scratcher

No-code, many formats, and lead-centric campaigns

Where Scratcher excels

Scratcher presents itself as a no-code gamification marketing platform with 40+ game formats, fast CRM integrations, and templates designed for lead generation and brand engagement. The platform is clearly aimed at marketing teams wanting to test various game types without development.

Why choose Scratcher?

• Many game formats: Great for A/B testing between mechanics (scratch card vs quiz vs wheel of fortune).
• CRM connectivity: Direct connections with marketing platforms make lead and data processing seamless.
• No-code & speed: Quick setup and deployment.

Recommendation: Scratcher is perfect for teams that want to test many play mechanics, value speed, and need marketing stack integration. Especially suited for performance-driven campaigns.

Refybe

Hyper-casual games, retail-focused, and hyperlocal

Where Refybe excels

Refybe presents itself as a platform that facilitates hyper-casual games and “play & win” campaigns for retailers and brands, with participant management and tools to drive traffic to stores or local campaigns. Refybe provides games for retail, lead generation, and promises easy integration of hyper-casual games into your website or webshop.

Why choose Refybe?

• Retail & local activation: Perfect for physical stores or events that want to stimulate traffic with in-store or geo-targeted game campaigns.
• Hyper-casual formats: 40 accessible games that are quick to play, ideal for store visitors or short social ads.
• Participant management: Tools to manage participants and link actions to vouchers or store discounts.

Recommendation: Refybe is an excellent choice for driving local traffic, event/store activation, or using simple hyper-casual gameplay in retail campaigns. It is also the only one of the five that offers a free version.

Which SaaS Gamification Tool Should I Choose?

Your choice depends entirely on your budget and how much time you want to invest in customizing the tool. You can start small and move on to more advanced tools once you have enterprise-level needs.

Quick comparison:

• No-code builder & templates: Refybe, Brame, Scratcher
• Playable ads & omnichannel marketing workflows: Playable, Flarie, Brame
• Retail & hyperlocal activation / hyper-casual games: Refybe
• Number of ready-to-use formats: Flarie (+160), Scratcher (+40), Refybe (+40)
• Marketing / CRM integrations: Scratcher, Playable
• Performance / lead generation focus: Scratcher, Brame, Playable
• Monthly costs: Refybe (free / €99), Scratcher (€129 / €329 / €699)

Conclusions & Recommendations

• Brame: Ideal for e-commerce teams that want fast, conversion-driven campaigns with minimal dev input.
• Flarie: Premium choice for brands that want to put branded games at the center, with fast implementation and proven conversion impact.
• Playable: Best fit if you want to scale playable ads and omnichannel marketing workflows.
• Scratcher: Strong in format variation and no-code speed. Excellent for A/B testing and performance campaigns.
• Refybe: Specialist in retail, hyperlocal activations, and hyper-casual games. Affordable and most transparent in costs. Great for smaller campaigns.