How New York Pizza achieves more revenue and app retention with marketing games.
"The games performed above expectations and we now use marketing games structurally in our marketing mix. They give us an accessible and cost-effective way to connect with our target audience every campaign cycle."
— Marketing Team, New York Pizza
Challenge
Every year New York Pizza launches multiple marketing campaigns, each with its own marketing objective. The challenge is to set up a suitable game for each campaign with a high conversion rate on app retention and sales.
Solution
For New York Pizza, we developed various 'luck' games focused on fast gameplay and Gen-Z. Popular formats include the wheel of fortune and scratch cards (play & win), allowing participants to win instantly and stimulating interaction.
Results
The games performed above expectations, leading New York Pizza to now use marketing games structurally in their marketing mix. In this way, we offer an accessible and cost-effective way to get in touch with the target audience.
Ready to create your success sory?
Join the growing number of organizations using Refybe to drive engagement and achieve their goals with our marketing games.