How New York Pizza achieves more revenue and app retention with marketing games.
Challenge
Every year New York Pizza launches multiple marketing campaigns, each with its own marketing objective. The challenge is to set up a suitable game for each campaign with a high conversion rate on app retention and sales.
Solution
For New York Pizza, we developed various 'luck' games focused on fast gameplay and Gen-Z. Popular formats include the wheel of fortune and scratch cards (play & win), allowing participants to win instantly and stimulating interaction.
Results
The games performed above expectations, leading New York Pizza to now use marketing games structurally in their marketing mix. In this way, we offer an accessible and cost-effective way to get in touch with the target audience.
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Turning play into profit
Most marketing campaigns convert less than 2% of their visitors. Meaning 98% leave without action. Leading brands are integrating our marketing games into their ongoing marketing strategies to boost conversion rates up to 63%!