Magento

Add marketing games to your Magento store in minutes.

Adding interactive marketing games to your Magento store

Magento is one of the most powerful e-commerce platforms available, but that power comes with complexity. Adding interactive marketing experiences typically means building a custom module, modifying layout XML, or hiring a Magento developer. For marketing teams, this creates a hard dependency on development for every campaign — making it nearly impossible to move fast.

Refybe + Magento

Refybe integrates with Magento without a custom module or extension. Paste one embed script into a CMS block or your theme, and your marketing game is live on any page you choose — giving your marketing team full campaign control without touching Magento's backend.

You can display a game in your Magento store as:

Auto Popup

The game opens automatically when a visitor visits the page.

Promotional campaigns Newsletter signups Discount offers

Inline Game

The game is loaded within the content of your page.

Landing pages Blog articles Campaign pages

Popup via a button

The game opens when a visitor clicks a button.

Call-to-actions Product pages Action buttons

Exit Intent Game

The game appears when a visitor intends to leave the page.

Last-chance offers Discount codes Reduce bounce rate

Experience it yourself

Launch your games as a standalone experience through an overlay on your website, or create a full campaign site complete with forms and multiple pages.

embed overlay
Standalone popup
embed full campaign
Full campaign

How do you add Refybe to Magento?

Adding Refybe to your Magento store usually takes less than 10 minutes.

1

Create a game in Refybe

1
Log in to Refybe
2
Create a new marketing game
3
Configure your game design, pages and form
4
Publish the game

After publishing, you will receive an embed script to place in your Magento store.

2

Add the Script to Magento

  1. 1 Go to Magento Admin → Content → Blocks
  2. 2 Create a new block or edit an existing one
  3. 3 Switch the editor to HTML mode
  4. 4 Paste the Refybe script
  5. 5 Save the block and assign it to the desired page or layout position

Best for inline games or popups on specific pages without touching your theme.

  1. 1 Open your Magento theme in a code editor
  2. 2 Locate or create the default_head_blocks.xml or default.xml layout file
  3. 3 Add a block or referenceContainer entry pointing to a new template file
  4. 4 In the template file, paste the Refybe script before the closing </body>
  5. 5 Deploy static content and clear the cache

Recommended for sitewide games such as exit intent or auto popup campaigns.

  1. 1 Go to Magento Admin → Content → Pages
  2. 2 Open the page where you want the game
  3. 3 Switch the content editor to HTML mode
  4. 4 Paste the Refybe script at the desired position in the content
  5. 5 Save and publish the page
Magento

Why Magento merchants use Refybe

Refybe is built for e-commerce teams who want to run interactive campaigns on Magento without waiting on a developer or building a custom extension.

No custom Magento module required
Works with any Magento theme
Compatible with Magento 2.4 (Adobe Commerce & Open Source)
Quick to implement — no cache flush needed
Fully customizable games
Built-in lead capture & email sign-up forms

Ready to connect marketing games to your Magento website?

Join the growing number of organizations using Refybe to increase engagement and reach goals with marketing games.