Send game participants directly into Spotler Activate and trigger personalised journeys based on campaign behaviour.
Desafio
Spotler Activate users rely on behavioural events to build accurate customer profiles and trigger personalised journeys, but engagement data from gamification campaigns is often disconnected from the CDP and cannot be used for segmentation or automation.
Como funciona
Refybe connects to Spotler Activate through the backend API using your Account Identifier and API Key. When a participant submits their details, Refybe sends a profile event, such as CompleteRegistration or a custom event name like GameParticipation, along with contact data and campaign context. This enriches the customer profile in Activate immediately.
Resultados instantâneos
Every participant appears in Spotler Activate in real time as a new or updated profile. Audiences update automatically and any journeys tied to the event trigger instantly, allowing you to personalise follow-up messages while the campaign experience is still fresh.
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Building Activate audiences based on game or quiz participation
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Triggering personalised email journeys after campaign entry
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Enriching customer profiles with campaign engagement data
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Segmenting contacts by prizes won, quiz scores or opt-in status
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